Is Tagging Your Asset a Theft Deterrent?
Tagging any item of property is a deterrent against theft because most thefts are opportunistic in nature. Thefts occur in large measure because the opportunity presents itself and there is a quick, mental calculation as to whether the perpetrator will actually be able to get away with committing the crime.
There are numerous elements to deterrence achieved by tagging your property, no matter whether it is your personal property or commercial assets.
A primary deterrence element which comes from tagging your property is the visible deterrence. By using a tag to identify your property, you are making a statement of ownership but more than this, that you have taken time to protect your property. This demonstrates a motivated owner, someone who is likely to have established further protections for their property and most importantly, someone who you would not want to steal from! In the mind of a thief, it is better and easier to steal from someone who simply is not overly concerned about identifying and protecting their property compared to someone who is!
There is another crucial and visible deterrence factor in providing readily visible identification tags or labeling: the thief must be able to remove all traces of your ownership in order to be able to reduce the risk associated with their criminal act. If there is an identification tag attached to your possession, then the thief is going to find it that much harder to openly use the item, or sell it on to someone else simply because it carries your sign of ownership. This reduces the potential reward from the theft and increases the risk of detection for the criminal – both of which will figure largely in the mind of any thief looking for something to steal.
There is another aspect to tagging your possessions – instead of tagging them with the usual, “This item belongs to me!” style tag, instead use a tag which advises that you employ radio tracking of your asset! The idea that a laptop, a bicycle, a car or even a boat are protected by radio tracking may or may not be true, but the point is that the prospective crook is not going to know this. If you are confronted with the option of walking away with a laptop and never being caught or identified, or stealing a laptop and it is guaranteed you will be located within hours – which would you choose as your intended target?
There is an ultimate deterrence to theft and that is getting caught – either getting caught in the act or at any time after the deed has been committed. In the minds of most thieves, their intention is that the item stolen will never be able to be tracked after the crime has been committed. If the item is capable of being identified and tracked after the theft, then that opens the question up to whether they, the thief, can be tracked by their association with the item. Labeling your possessions acts not only as a visible deterrence to theft, one which is immediate and likely to ensure someone else’s property is targeted before your own, but also a long-lasting deterrence should you be unfortunate enough to be the victim of a theft.
Related articles:
- An Ethical Culture Reduces Employee Theft (workplaceculture.suite101.com)
- Need to Shred Some Documents? (richmondvabusiness.com)
- Employee Theft Infographics (infographicsshowcase.com)


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Asset tags can be used to identify an individual cell phone through to a Jumbo Jet and a lot more besides. NASA makes extensive use of asset tags in the assembly of rocket and Shuttle vehicles in order to achieve the safety parameters they require. At the same time, asset tag systems are integrated into accounting and management systems in order to control who has possession of, and where, assets are located. Asset tags do much more than simply provide a layer of security in the event of loss or theft – they provide an effective tool to implement stock control and tracking systems which in turn, can use the data provided to ensure sales revenues are maximized.

